Yarn Impact
Economic & Cultural Contribution (as at June 2025)
Yarn connects First Nations artists with organisations and customers through high-quality uniforms, merchandise and gifting. Every project is designed to create cultural visibility and fair economic outcomes for artists and communities.
What makes Yarn different
- Artist-led collaborations across urban, regional and remote Australia (80+ artists since launch).
- Clear, fair remuneration: royalties on eligible products, one-off licensing, and co-developed collections.
- Commercially self-sustaining model: impact funded by our revenue, not by grants, so artist income grows as we grow.
- Cultural integrity: respectful use of artwork, attribution on product, and story cards that educate end users.
Artist income (Royalties & Licensing)
- $1.37M+ paid to First Nations artists since 2020.
- Royalties apply across retail, wholesale, custom and uniform orders.
- Payments scale with demand; as Yarn’s B2B and retail channels grow, artist earnings grow.
Indigenous economic participation (Employment & Representation)
- $390K+ in wages to First Nations employees (FY22–FY25 to date) across production, customer service, creative and logistics.
- $250K+ paid to First Nations models and creators featured in national campaigns and content.
Community Contribution
$225K+ in direct and in-kind support for community, cultural and creative initiatives, including:
- Donations and resources for NAIDOC and Reconciliation Week
- Partnerships with remote art centres
- Uniform support for First Nations organisations and events
- Health and education campaigns led by First Nations partners
Cultural Visibility & Education
- 300,000+ products delivered nationally: each with story cards, packaging and digital content that attribute the artist and share meaning.
- Campaigns and artist reels viewed tens of millions of times during key cultural moments, helping normalise everyday cultural visibility in schools, workplaces and communities.
How Partners Benefit
Royalties paid on eligible items; transparent attribution; clear reporting on order impact.
Licensed artwork, artist consent and respectful application across products.
Creative, sourcing, decoration, kitting and delivery managed by Yarn.
